Swansea City AFC
New-season stadium signage rollout for Swansea City
The challenge
New principal kit-supplier and refreshed visual identity meant 140+ pieces of signage needed replacing across the stadium ahead of the season opener — with a fixed, immovable deadline.
Our approach
We built a single phase-and-day plan covering survey, fabrication, install and snagging, working overnight in concourse zones to keep match-day operations untouched. Built-up letters for the main entrance, push-through trays for hospitality, and dibond fascia for the club shop.
The outcome
All 140+ pieces installed and signed-off three days before the season opener. Swansea City has retained Glamorgan as preferred signage supplier ever since.
What we delivered
"They turned around an enormous brief in six weeks without a single overnight slip. We will not use anyone else."
Operations team · Swansea City AFC
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